state of the nation
Running in the mountains is pure magic. The solitude. Escape. A chance to disconnect. An opportunity to get lost and push yourself. To see how far you can go.
Scripted in Switzerland and directed in Chamonix, this is one of six video shorts created for ODLO that communicates the love of running in high mountains. The campaign was part of a multi-channel execution, released on YouTube, Strava, IG and PR.